Pricing — Royalty

Monthly Annual Save 20%

Free

Experience Royal

$0 forever

Up to 250 customers
Full loyalty program
20 Royal chat queries/mo
Points, rewards & referrals

Start Free

Pro

Royal runs your marketing

$299 /month

Unlimited customers
10,000 emails + 500 SMS/mo
Unlimited Royal AI + Autonomous
Business learning & analytics

Start Trial

14-day free trial

Max

Royal proves your ROI

$749 /month

Everything in Pro
50,000 emails + 2,000 SMS/mo
Visit attribution (prove ROI)
White-label + priority support

Start Trial

14-day free trial

Enterprise

Custom solutions

Custom pricing

Everything in Max
Dedicated support & SLAs
API access
Custom integrations

Get Estimate

Compare plans in detail

Everything you need to know about each plan

Features	Free	Pro	Max
Core Limits
Customers	250	Unlimited	Unlimited
Messaging
Emails per month	—	10,000	50,000
SMS per month	—	500	2,000
Loyalty Features
Points & rewards	✓	✓	✓
QR code check-ins	✓	✓	✓
Tiers & VIP levels	✓	✓	✓
Referral program	✓	✓	✓
Leaderboard	✓	✓	✓
Royal AI
Royal chat (Q&A)	20/mo	Unlimited	Unlimited
AI automations	—	Unlimited	Unlimited
Autonomous Mode	—	✓	✓
Business learning & discovery	—	✓	✓
Fatigue protection	—	✓	✓
Performance metrics	—	✓	✓
Visit attribution (prove ROI)	—	—	✓
Branding & Support
White-label branding	—	—	✓
Email support	✓	✓	✓
Priority support	—	✓	✓

Tier 1 1 Code

$948/yr value $59 one-time

500 customers
500 emails/month
Points, tiers & rewards
QR check-ins & referrals
Lifetime updates

Get Deal on AppSumo

Royalty Pro — Let Royal Run Your Marketing

Add Royal AI to your lifetime deal. Royal learns your business, creates automations, sends campaigns autonomously, and proves your marketing ROI.

Royal AI + Autonomous Mode 500 SMS/month + 10K emails White-label branding Visit attribution

Add to your LTD

$79

/month

Add Royalty Pro

Need higher limits? Contact us for custom plans.

Frequently Asked Questions

Everything you need to know about pricing

What is a "customer"?

A customer is someone who joins your loyalty program. Each unique email or phone number counts as one customer, regardless of how many visits they make.

What does Royal AI do?

Royal is your AI marketing assistant. On Free, you get 20 queries/month to taste the AI. On Pro, Royal runs autonomously — learning your business, creating automations, and sending campaigns without asking. On Max, Royal also proves ROI by tracking which campaigns drive store visits.

Do I need a credit card to start?

No. You can start with our free plan or begin a 14-day trial of any paid plan without entering a credit card. Upgrade when you're ready.

What's the difference between LTD and subscriptions?

AppSumo Lifetime Deal (LTD) includes the loyalty platform and email campaigns forever. Subscription plans add Royal AI, SMS campaigns, and more features. LTD users can add Royalty Pro ($79/mo) to unlock full Royal AI, SMS, and white-label branding.

Can I change plans anytime?

Yes! Upgrade or downgrade at any time. When upgrading, you'll be charged the prorated difference. When downgrading, you'll receive credit toward future billing.

What's white-label branding?

White-label removes "Powered by Royalty" branding from your customer-facing loyalty app. Your customers see your brand only.

Is there a money-back guarantee?

Yes! We offer a 30-day money-back guarantee on subscriptions. AppSumo deals have a 60-day refund policy through their platform.

Can I stack AppSumo codes?

Yes! Each code increases your customer limit. Tier 1 = 500 customers, Tier 2 = 2,000 customers, Tier 3 = unlimited customers. Stack to reach the tier you need.

Simple, transparent pricing